The Influence of Utilitarian and Hedonism Attributes of Products on Consumer Satisfaction
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Authors
Wei, Lyu
Date
2011Type
Journal Article
Metadata
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Wei, L. 2011. The Influence of Utilitarian and Hedonism Attributes of Products on Consumer Satisfaction. Journal of Yunnan University of Finance and Economics. 2.
Source Title
Journal of Yunnan University of Finance and Economics
School
School of Marketing