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    The effectiveness of health promotion materials and activities on breastfeeding outcomes

    Access Status
    Fulltext not available
    Authors
    Pannu, Poonam
    Giglia, Roslyn
    Binns, Colin
    Scott, J.
    Oddy, W.
    Date
    2010
    Type
    Journal Article
    
    Metadata
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    Citation
    Pannu, P.K. and Giglia, R.C. and Binns, C.W. and Scott, J.A. and Oddy, W.H. 2011. The effectiveness of health promotion materials and activities on breastfeeding outcomes. Acta Paediatrica. 100 (4): pp. 534-537.
    Source Title
    Acta Paediatrica
    DOI
    10.1111/j.1651-2227.2010.02105.x
    ISSN
    0803-5253
    School
    School of Public Health
    URI
    http://hdl.handle.net/20.500.11937/42268
    Collection
    • Curtin Research Publications
    Abstract

    Aim: To determine the effect of mothers receiving health promotion material and education antenatally and/or postnatally on breastfeeding outcomes in Perth, Western Australia. Methods: A 12-month longitudinal study was conducted in two public maternity hospitals in Perth, Western Australia, between 2002 and 2003. Data were collected on a consecutive sample 587 mothers. Results: The results showed that mothers who received an individual consultationor were involved in a discussion on breastfeeding antenatally with hospital staff were approximately 55% less likely to cease fully breastfeeding (HR 0.44; 95% CI 0.24–0.88) before 6 months, and 50% less likely to cease any breastfeeding before 12 months postnatally (HR 0.51; 95% CI 0.28–0.92). In the postnatal period, mothers who received instruction on positioning and attachment of the infant to the breast while in hospital were approximately 30% less likely to cease fully breastfeeding before 6 months (HR 0.66;95% CI 0.45–0.99).

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