The use of negative themes in television food advertising

Pettigrew, Simone; Roberts, M.; Chapman, K.; Quester, P.; Miller, C.

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Authors

Pettigrew, Simone

Roberts, M.

Chapman, K.

Quester, P.

Miller, C.

Date

2012

Type

Journal Article

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Citation

Pettigrew, S. and Roberts, M. and Chapman, K. and Quester, P. and Miller, C. 2012. The use of negative themes in television food advertising. Appetite. 58: pp. 496-503.

Source Title

Appetite