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    Fun and useful apps: female identity construction and social connectedness using the mobile phone

    Access Status
    Fulltext not available
    Authors
    Rickard, S.
    Lloyd, Clare
    Date
    2012
    Type
    Conference Paper
    
    Metadata
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    Citation
    Rickard, Scott and Lloyd, Clare. 2012. Fun and useful apps: female identity construction and social connectedness using the mobile phone, in Anyanwu, C. and Green, K. and Sykes, J. (ed), Proceedings of the 2012 Australian and New Zealand Communication Association Conference: Communicating Change and Changing Communication in the 21st Century, Jul 4-6 2012, pp. 1-13. Adelaide: ANZCA.
    Source Title
    Refereed Proceedings of the 2012 Australian and New Zealand Communication Association Conference
    Source Conference
    Communicating Change and Changing Communication in the 21st Century
    Additional URLs
    http://www.anzca.net/documents/anzca-12-1/refereed-proceedings-2/594-anzca-2012-rickard-lloyd-1/file.html
    ISSN
    1448-4331
    URI
    http://hdl.handle.net/20.500.11937/42398
    Collection
    • Curtin Research Publications
    Abstract

    This article explores the domestication of mobile technologies by women and how their identities, as seen through their choices of apps, are interrelated to their social connectedness. Building on existing gender, intimacy and mobile communications literature, this paper provides a needed overview of how women are strategically deploying the use of ‘apps’ on their smart phones in both ‘fun’ and ‘useful’ ways. Two groups are being analysed in this article. The first comprises women who only use a mobile single Internet connection, identified as ‘Single Connectors’. This group is contrasted with a second group who use multiple Internet connections, identified as ‘Triple Connectors’. In this article we playfully name the social seeking Triple Connectors Social Butterflies and the mobile Internet Single Connectors have been identified as Information Seeking Consumers. ‘Social networking’ was identified as a ‘fun’ app rather than a ‘useful’ app by both groups of female connectors; what does this say about women and their definitions of leisure? Are women still viewing networking as part of their commitment to emotional labour rather than something that is ‘useful’? What might this tell us about women and their ability to build intimacy, identity, and social connectedness using the mobile phone?

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