Casualty between advertising and consumption in India
| dc.contributor.author | Philip, Abey | |
| dc.date.accessioned | 2017-01-30T14:59:48Z | |
| dc.date.available | 2017-01-30T14:59:48Z | |
| dc.date.created | 2010-02-21T20:02:49Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Philip, Abey. 2009. Casualty between advertising and consumption in India. Journal of Marketing Trends. 1 (1): pp. 18-25. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/42453 | |
| dc.description.abstract |
This study makes use of co-integration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, Cointegration technique and Error Correction Models have been employed to relate between advertising and consumption. The analysis reveals categorically that there is strong bi-directional relationship between advertising and consumption pattern in India. The consumption pattern in Indian economy is strongly influenced by advertising. | |
| dc.publisher | Institute of Public Enterprise | |
| dc.title | Casualty between advertising and consumption in India | |
| dc.type | Journal Article | |
| dcterms.source.volume | 1 | |
| dcterms.source.number | 1 | |
| dcterms.source.startPage | 18 | |
| dcterms.source.endPage | 25 | |
| dcterms.source.title | Journal of Marketing Trends | |
| curtin.department | CBS - Faculty Office | |
| curtin.accessStatus | Fulltext not available | |
| curtin.faculty | Sarawak | |
| curtin.faculty | School of Business | |
| curtin.faculty | Miri Campus |