Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Competitive importance-performance analysis of an Australian wildlife park

    Access Status
    Fulltext not available
    Authors
    Taplin, Ross
    Date
    2012
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Taplin, Ross H. 2012. Competitive importance-performance analysis of an Australian wildlife park. Tourism Management. 33 (1): pp. 29-37.
    Source Title
    Tourism Management
    DOI
    10.1016/j.tourman.2011.01.020
    ISSN
    02615177
    School
    School of Accounting
    URI
    http://hdl.handle.net/20.500.11937/42900
    Collection
    • Curtin Research Publications
    Abstract

    Importance-Performance Analysis (IPA) and the related analysis of performance minus importance gaps have proved valuable and popular techniques for the management of tourism destinations as well as products and services more generally. Their simplicity makes them easily interpretable to management. Unfortunately their application is hindered by measurement bias and doubt over the appropriate placement of crosshairs to determine whether performance and importance is high or low. This paper introduces Competitive Importance-Performance Analysis (CIPA) to resolve these issues by applying the scientific principle of a control. CIPA uses benchmarking against competitors to determine cross-hair placement, reduce measurement bias and determine market position. A survey of an Australian wildlife park is used to illustrate how CIPA provides additional insights for management while results from IPA or gap analysis are potentially misleading. CIPA is applicable not only to tourism but also to other areas of management or marketing of a product or service.

    Related items

    Showing items related by title, author, creator and subject.

    • When 'trust in top management' matters to organisational performance and effectiveness: the impact of senior manager role-modelling and group cohesiveness
      Eng, Ngiang Jiang (2010)
      While ‘trust in top management’ matters to organisational performance and effectiveness, low trust in top management remains an issue in many organisations despite their efforts in building trust. The persistence of such ...
    • An empirical of managerial value systems and decision-making styles among the managers in Iran.
      Amirshahi, Mirahmad (1997)
      The main purpose of this research is to identify the value systems and decision-making styles of Iranian managers. The relationships between their value systems and decision styles, and between their value systems and ...
    • An analysis of Australian mutual fund performance and market relationships
      Pojanavatee, Sasipa (2013)
      Mutual funds are emerging as an opportunity for investors to automatically diversify their investments in such a way that all their money is pooled and the investment decisions are left to a professional manager. There ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.