?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks
Access Status
Open access
Authors
Teah, Min
Date
2009Type
Working Paper
Metadata
Show full item recordCitation
Teah, M. 2009. "Are you a peer to peer pirate"- attitudes towards downloading movies and TV series through P2P networks, Marketing Insights, Curtin University of Technology, School of Marketing.
Faculty
Curtin Business School
School of Marketing
Collection
Abstract
This study sets out to investigate how collectivism and personal moral obligation may influence young consumers' attitudes towards the ethical stance of downloading of movies and TV series from the Internet and subsequent downloading behaviour. Data were collected using a convenience sampling method and 282 usable responses were used for analysis. The two factors were found to be significant predictors of attitudes, and in turn, attitudes is a significant predictor to intentions to download. Implications of the study and the corresponding recommendations are presented and discussed.
Related items
Showing items related by title, author, creator and subject.
-
Phau, Ian; Liang, Johan (2012)Purpose – The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention ...
-
Teah, Min (2010)Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing "illegal" downloading of movies and TV ...
-
Teah, Min; Phau, Ian; Lwin, Michael (2010)Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing “illegal” downloading of movies and TV ...