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Perception of Consumer on Marketing Mix: Male vs. Female

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Authors
Goi, Chai
Date
2010
Type
Conference Paper

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Goi, C. 2010. Perception of Consumer on Marketing Mix: Male vs. Female, in Zhang Chris (ed), International Conference on Information and Finance-ICIF 2010, Nov 26 2010, pp. 95-99. Kuala Lumpur, Malaysia: International Economics Development and Research Center (IEDRC).
Source Title
Proceedings of the International Conference on Information and Finance 2010
Source Conference
International Conference on Information and Finance-ICIF 2010
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Curtin Sarawak
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