A critical analysis of North American business leaders’ neocolonial discourse: global fears and local consequences
MetadataShow full item record
Using a postcolonial analytic frame and critique this article investigates the nature of the discourse used by 24 North American business leaders to describe, understand and make sense of the economic development of China and India and contemporary international encounters. In particular the article investigates how business leaders discursively characterize this ‘threat’, how they (re)present China and India and, how they discursively construct the requirements of a response to this ‘threat’. An analysis of the interviews indicates the persistence of the discourse of (neo)colonialism (Orientalism) in the construction of the Other within the context of a view of China and India as developing and progressing towards a North American ideal. Despite this, North American business leaders also show ambivalence and uncertainty towards China and India. On the one hand they laud their success while damning them for their apparently exploitative social, economic and workplace systems and practices. Moreover, while they promote a Western development discourse concerning China and India, North American business leaders recognize that China and India are becoming centres of global economic power that are increasingly challenging the global hegemony of the United States. The article ends with a conclusion on the contribution of the article and in particular points to the value of Bhabha’s notion of the in-between’ spaces as a way forward for understanding developments in the global business environment.
Showing items related by title, author, creator and subject.
An exploration of the global development of emerging country multinationals : a study of strategic ambitions and talent management in China and IndiaLiu, Yi (2012)Since Jim O’Neill, the Goldman Sachs economist, coined the acronym of the BRIC countries in 2001 the concept has attracted an infectious logic. The growth of the four BRIC countries, Brazil, Russia, India, and China, is ...
Doyle, Timothy; Chaturvedi, S. (2010)In this article, we depict climate as an issue which deterritorialises existing geopolitical realities in a manner which suits the discourses of both elite science and corporate globalisation. In this deterritorialisation, ...
Luo, Yadong; Zheng, Q. (2016)© Emerald Group Publishing Limited. Purpose - The purpose this paper is to comment on the "Global Implications of the Indigenous Epistemological System from the East: How to Apply Yin-Yang Balancing to Paradox Management" ...