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Brand resonance: the case of brand extensions of prototypical brands

dc.contributor.authorBaird, Michael
dc.contributor.authorPhau, Ian
dc.contributor.editorNejdet Delener
dc.contributor.editorLeonora Fuxman
dc.contributor.editorVictor Lu
dc.contributor.editorAnna Putnova
dc.contributor.editorLuis Eduardo Rivera-Solis
dc.date.accessioned2017-01-30T15:05:43Z
dc.date.available2017-01-30T15:05:43Z
dc.date.created2015-03-03T20:14:05Z
dc.date.issued2009
dc.identifier.citationBaird, M. and Phau, I. 2009. Brand resonance: the case of brand extensions of prototypical brands, in Nejdet Delener, Leonora Fuxman, Victor Lu, Anna Putnova, Luis Eduardo Rivera-Solis (ed), Global Business and Technology Association, Jul 7 2009. Prague: Global Business and Technology Association.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/43200
dc.publisherGlobal Business and Technology Association
dc.titleBrand resonance: the case of brand extensions of prototypical brands
dc.typeConference Paper
dcterms.source.titleProceedings of Global Business and Technology Association conference
dcterms.source.seriesProceedings of Global Business and Technology Association conference
dcterms.source.isbn1932917055
dcterms.source.conferenceGlobal Business and Technology Association
dcterms.source.conference-start-dateJul 7 2009
dcterms.source.conferencelocationPrague
dcterms.source.placeCzech Republic
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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