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The great divide in emotions under nostalgic appeal types in advertising

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Authors
Phau, Ian
Marchegiani, Chris
Date
2009
Type
Conference Paper

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Phau, I. and Marchegiani, C. 2009. The great divide in emotions under nostalgic appeal types in advertising, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
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School of Marketing
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