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Building loyalty among fan-based members of sporting organisations: the role of community initiatives and engagement

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Authors
O'Brien, Ingrid
Date
2014
Type
Journal Article

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Citation
O'Brien, I. 2014. Building loyalty among fan-based members of sporting organisations: the role of community initiatives and engagement. Business Ethics Quarterly. 1.
Source Title
Business Ethics Quarterly
ISSN
School
Curtin Graduate School of Business
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