An Empirical study of Market Strength of Firms and Its Influence on Accounting and non-Accounting Measures Using the Balanced Scorecard Concept
MetadataShow full item record
The firm's market position strength is referred to as the extent of share in the market, in a particular business segment. The firm's market strength has a significant influence on the performance measures of the Performance Measurement System (PMS). As highlighted in the literature a firm operating in a strong market position, requires greater internal communication as compared to a firm which operates in a weak market position. Hence, to a greater extent emphasis on non-financial performance measures in addition to financial measures are dependent on market strength. The literature discussion has concluded that the firm which has a strong market position places greater demand on the subjective performance measures of PMS, than the firm with a weak market position. Analysis of Independent sample t-test results have provided sufficient evidence to show that the influence of two different market positions on performance measures differs and this has been confirmed with the mean analysis. Analysis of results revealed that firms that hold a strong market position concentrate on growth through product and human capital development while firms with weak market position focus on maintaining current stream of cash inflow. On whole this paper provides a detailed discussion of the firm's market strength and its influence on performance measures.
Showing items related by title, author, creator and subject.
An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets.Mazzarol, Timothy W. (1997)The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International ...
Geneste, Louis André (2010)This thesis examines the role that non-collaborative, weak exchange relationships might play in the acquisition of knowledge by small and medium-sized enterprises (SMEs). An important source of knowledge for a firm lies ...
Chikolwa, Bwembya C (2008)According to the Reserve Bank of Australia (2006) the increased supply of Commercial Mortgage-Backed Securities (CMBS), with a range of subordination, has broadened the investor base in real estate debt markets and reduced ...