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    Standardised (plain) packaging: the time for implementation has come

    Access Status
    Fulltext not available
    Authors
    Daube, Michael
    Hoek, J.
    Edwards, R.
    Date
    2015
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Daube, M. and Hoek, J. and Edwards, R. 2015. Standardised (plain) packaging: the time for implementation has come. New Zealand Medical Journal. 128 (1417): pp. 47-51.
    Source Title
    New Zealand Medical Journal
    Additional URLs
    https://www.nzma.org.nz/journal/read-the-journal/all-issues/2010-2019/2015/vol-128-no-1417-3-july-2015/6579
    ISSN
    1175-8716
    School
    Public Health Advocacy Institute of WA
    URI
    http://hdl.handle.net/20.500.11937/43903
    Collection
    • Curtin Research Publications
    Abstract

    Although a growing number of countries have passed legislation to introduce standardised (or ‘plain’) packaging, New Zealand’s legislation is currently stalled. The research evidence supporting standardised packaging is strong; furthermore, evaluations from Australia, the first country to introduce this measure, show standardised packaging is reducing the appeal of smoking. Tobacco consumption in Australia has also fallen since the introduction of standardised packaging. The government should reassert its commitment to New Zealand’s smokefree 2025 goal by recognising the Australian evidence and passing and implementing standardised packaging as soon as possible.

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