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dc.contributor.authorMarchegiani, Chris
dc.identifier.citationMarchegiani, Chris. 2009. Varying levels of personal nostalgia's effects on emotions, Marketing Insights; School of Marketing. Working Papers Series: no. 2009010, Curtin University of Technology, School of Marketing.

Using experimental research design this research examines changes in emotions of 514 respondents experiencing varying intensities of Personal Nostalgia when exposed to advertising. Six emotions related to Personal Nostalgia are examined and subjects divided into three intensity groups. Mixed results are found with certain emotions significantly more prevailing under particular intensity levels, while other emotions have no significant change. Results are discussed. This research provides previously unknown insights into the particular emotions encountered by respondents experiencing specifically Personal Nostalgia as opposed to the unified view commonly taken. It also indicates the intensity of Personal Nostalgia needed to significantly affect emotions.

dc.publisherSchool of Marketing, Curtin Business School
dc.subjectAdvertising appeals
dc.subjectExperimental research
dc.subjectPersonal nostalgia
dc.titleVarying levels of personal nostalgia's effects on emotions
dc.typeWorking Paper
dcterms.source.seriesMarketing Insights
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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