Varying levels of personal nostalgia's effects on emotions
|dc.identifier.citation||Marchegiani, Chris. 2009. Varying levels of personal nostalgia's effects on emotions, Marketing Insights; School of Marketing. Working Papers Series: no. 2009010, Curtin University of Technology, School of Marketing.|
Using experimental research design this research examines changes in emotions of 514 respondents experiencing varying intensities of Personal Nostalgia when exposed to advertising. Six emotions related to Personal Nostalgia are examined and subjects divided into three intensity groups. Mixed results are found with certain emotions significantly more prevailing under particular intensity levels, while other emotions have no significant change. Results are discussed. This research provides previously unknown insights into the particular emotions encountered by respondents experiencing specifically Personal Nostalgia as opposed to the unified view commonly taken. It also indicates the intensity of Personal Nostalgia needed to significantly affect emotions.
|dc.publisher||School of Marketing, Curtin Business School|
|dc.title||Varying levels of personal nostalgia's effects on emotions|
|curtin.faculty||Curtin Business School|
|curtin.faculty||School of Marketing|