Using Authentic Multimedia Cases to Connect with Industry
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Authors
Vibert, C.
Chang, Vanessa
Date
2013Type
Conference Paper
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The Harvard style teaching case is a tried and true teaching method in business schools around the world. However, this method has its flaws. Multi-media teaching cases address concerns associated with realism, authenticity and professionalism. This paper presents adelivery model that facilitates the connection of business schools with industry.
Citation
Vibert, Conor and Chang, Vanessa. 2013. Using Authentic Multimedia Cases to Connect with Industry, in Herrington, J. and Alec Couros, A. and Irvine, V. (ed), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications, Jun 24 2013, pp. 413-419. Victoria, Canada: AACE.
Source Title
World Conference on Educational Multimedia, Hypermedia and Telecommunications