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    Using Authentic Multimedia Cases to Connect with Industry

    Access Status
    Fulltext not available
    Authors
    Vibert, C.
    Chang, Vanessa
    Date
    2013
    Type
    Conference Paper
    
    Metadata
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    Citation
    Vibert, Conor and Chang, Vanessa. 2013. Using Authentic Multimedia Cases to Connect with Industry, in Herrington, J. and Alec Couros, A. and Irvine, V. (ed), Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications, Jun 24 2013, pp. 413-419. Victoria, Canada: AACE.
    Source Title
    World Conference on Educational Multimedia, Hypermedia and Telecommunications
    Source Conference
    World Conference on Educational Multimedia, Hypermedia and Telecommunications (EdMedia) 2013
    Additional URLs
    http://www.editlib.org/p/111990
    ISBN
    9781939797032
    URI
    http://hdl.handle.net/20.500.11937/44651
    Collection
    • Curtin Research Publications
    Abstract

    The Harvard style teaching case is a tried and true teaching method in business schools around the world. However, this method has its flaws. Multi-media teaching cases address concerns associated with realism, authenticity and professionalism. This paper presents adelivery model that facilitates the connection of business schools with industry.

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