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Developing a scale that measures the winescape

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Authors
Thomas, Ben
Quintal, Vanessa
Phau, Ian
Date
2010
Type
Conference Paper

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Citation
Thomas, B. and Quintal, V. and Phau, I. 2010. Developing a scale that measures the winescape, in David Fortin, Lucie Ozanne (ed), Australian and New Zealand Marketing Academy Conference, Nov 29 2009. Christchurch, New Zealand: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
School
School of Marketing
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