Brand management in small to medium-sized enterprises
Access Status
Fulltext not available
Authors
Berthon, P.
Ewing, Michael
Napoli, Julie
Date
2008Type
Journal Article
Metadata
Show full item recordCitation
Berthon, Pierre and Ewing, Michael T. and Napoli, Julie. 2008. Brand management in small to medium-sized enterprises. Journal of Small Business Management. 46 (1): pp. 27-45.
Source Title
Journal of Small Business Management