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Does product labelling evoke guilt in consumers?

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Authors
Lim, Wesley
Phau, Ian
Date
2009
Type
Conference Paper

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Citation
Lim, W. and Phau, I. 2009. Does product labelling evoke guilt in consumers?, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
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