Reviewing congruity effects in the service environment musicscape
MetadataShow full item record
Purpose – The purpose of this paper is to present a literature review that highlights significant findings from empirical research examining the impact of music within various real and simulated service environments. Design/methodology/approach – The paper examines the results of studies that have manipulated specific musical variables (genre, tempo, volume, and liking), and attempts to identify consistent patterns of findings to guide managers and researchers. The studies focus upon a range of dependent variables including evaluation of the environment, perceived wait and stay duration, consumption speed, affective response, and spending. Possible explanations for apparently inconsistent findings are discussed. Findings – A variety of studies reveal the positive influence of musical congruity upon desired outcomes. Future research proposals identify the need to examine defining-attribute and prototype theories of musical congruity. Originality/value – The review highlights a range of implications drawn from the studies that will be of value to service organization managers who use music as a key component of their servicescape in order to enhance desired cognitive and affective responses.
Showing items related by title, author, creator and subject.
Soreness during non-music activities is associated with playing-related musculoskeletal problems: an observational study of 731 child and adolescent intrumentalistsRanelli, Sonia; Straker, Leon; Smith, Anne (2014)Question: Is exposure to non-music-related activities associated with playing-related musculoskeletal problems in young instrumentalists? Is non-music-activity-related soreness associated with playing-related musculoskeletal ...
Self-to-stereotype matching and musical taste: Is there a link between self-to-stereotype similarity and self-rated music-genre preferences?Lonsdale, A.; North, Adrian (2017)Musical taste is believed to function as a social "badge" of identity that might develop according to a process of "self-to-stereotype matching". For this reason, individuals were expected to like musical styles that are ...
Butcher, Luke; Marchegiani, Chris (2010)Digital Music is purchased online by an increasing number of consumers and looks set to grow. The purpose of this research is to provide an explanation of factors influencing purchase intention of the Australian consumer ...