Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising

Dix, Steve; Phau, Ian

doi:10.1108/02634500910955263

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Authors

Dix, Steve

Phau, Ian

Date

2009

Collection

Curtin Research Publications

Type

Journal Article

Metadata

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Citation

Dix, S. and Phau, I. 2009. Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising. Marketing Intelligence and Planning. 27 (3): pp. 413-427.

Source Title

Marketing Intelligence and Planning

URI

http://hdl.handle.net/20.500.11937/46375

DOI

10.1108/02634500910955263

Department

School of Marketing