Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising
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Authors
Dix, Steve
Phau, Ian
Date
2009Collection
Type
Journal Article
Metadata
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Dix, S. and Phau, I. 2009. Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising. Marketing Intelligence and Planning. 27 (3): pp. 413-427.
Source Title
Marketing Intelligence and Planning
Department
School of Marketing