View Item 

Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising

Access Status
Fulltext not available
Authors
Dix, Steve
Phau, Ian
Date
2009
Type
Journal Article

Metadata
Show full item record
Citation
Dix, S. and Phau, I. 2009. Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising. Marketing Intelligence and Planning. 27 (3): pp. 413-427.
Source Title
Marketing Intelligence and Planning
DOI
ISSN
School
School of Marketing
URI
Collection