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    Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising

    Access Status
    Fulltext not available
    Authors
    Dix, Steve
    Phau, Ian
    Date
    2009
    Collection
    • Curtin Research Publications
    Type
    Journal Article
    Metadata
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    Citation
    Dix, S. and Phau, I. 2009. Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising. Marketing Intelligence and Planning. 27 (3): pp. 413-427.
    Source Title
    Marketing Intelligence and Planning
    URI
    http://hdl.handle.net/20.500.11937/46375
    DOI
    10.1108/02634500910955263
    Department
    School of Marketing
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