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Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising

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Authors
Dix, Steve
Phau, Ian
Date
2009
Type
Journal Article
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Citation
Dix, S. and Phau, I. 2009. Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising. Marketing Intelligence and Planning. 27 (3): pp. 413-427.
Source Title
Marketing Intelligence and Planning
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Department
School of Marketing
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