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    The role of inter-organizational networks in enabling or delaying disruptive innovation: a case study of mVoIP

    Access Status
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    Authors
    Hynes, Niki
    Elwell, A.
    Date
    2016
    Type
    Journal Article
    
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    Citation
    Hynes, N. and Elwell, A. 2016. The role of inter-organizational networks in enabling or delaying disruptive innovation: a case study of mVoIP. Journal of Business and Industrial Marketing. 31 (6): pp. 722-731.
    Source Title
    Journal of Business and Industrial Marketing
    DOI
    10.1108/JBIM-10-2012-0168
    ISSN
    0885-8624
    School
    Curtin Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/46627
    Collection
    • Curtin Research Publications
    Abstract

    © 2016, © Emerald Group Publishing Limited.Purpose: The purpose of this paper is to investigate the role of inter-organizational networks in the emergence of a disruptive technology by taking a snapshot view of the UK market for mobile voice over internet protocol (mVoIP) technologies. By delineating the technologies required for an mVoIP call to occur, the role of incumbents, technology and inter-organizational networks is explored. Design/methodology/approach: The paper uses a case study approach using secondary data from a variety of sources including company websites, newspapers, technical press and users to form a picture of the current situation. Findings: The authors show that inter-organizational networks can act both to enable and delay disruptive technologies. They discuss the difference between collaborative and collective actions and the way in which these can slow or even prevent a new emerging technology. Research limitations/implications: The paper is based on secondary data and the research results may lack generalizability to other technologies. Practical implications: The need for new business models for mVoIP is discussed. Originality/value: Disruptive technologies are difficult to predict or map until after the market disruption has occurred. This paper aims to map a disruptive technology at a point in time when the technology is still emerging. The study is based on a comprehensive analysis of technology and market actions and is also based on secondary data: it is limited at the detailed level to one geographic market but provides a unique snapshot of an emerging disruptive technology.

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