Developing an Instrument for Assessing Chinese Business Strategy Orientation from Western Theoretical Underpinning

Abstract

China's strong economic prospects and trade complementarity has driven the rapidly expanding commercial relationship with many countries worldwide since gaining World Trade Organisation (WTO) membership, underpinned by many years of programmed economic reform and development. Nevertheless, the globalisation of business has accentuated the difference in business strategy orientation between Chinese and Western organisations, which makes it imperative to develop an instrument to evaluate the business strategy orientation in the Chinese business context. This study explains the development of such an instrument for the Chinese operational context and the results suggest that the Chinese business strategy orientation is likely to differ significantly from the Western framework. Implications for refining the instrument are discussed.