Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Factors affecting purchase of online music in Australia

    153122_153122.pdf (90.16Kb)
    Access Status
    Open access
    Authors
    Butcher, Luke
    Marchegiani, Chris
    Date
    2010
    Type
    Working Paper
    
    Metadata
    Show full item record
    Citation
    Butcher, Luke and Marchegiani, Chris. 2010. Factors affecting purchase of online music in Australia, Marketing Insights, School of Marketing Working Paper Series: no. 2010026, Curtin University of Technology, School of Marketing.
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/47267
    Collection
    • Curtin Research Publications
    Abstract

    Digital Music is purchased online by an increasing number of consumers and looks set to grow. The purpose of this research is to provide an explanation of factors influencing purchase intention of the Australian consumer of online music. Such a study will help practitioners and marketing managers of online music to better develop market strategies. This research will draw upon the theoretical underpinnings of the Value Intention Framework adapted by Chu and Lu (2007) to examine the willingness of consumers purchasing online music. This model has been previously used to identify consumers in other geographic locations, for example Taiwan, but has not been tested in the Australian context. This research will be undertaken to fulfil the gap identified through previous researchers by examining a model of online music purchase behaviour in the Australian context. The findings will identify whether the perceived value of online music is a significant factor in predicting the purchaser intention of buying online music in Australia. It will also identify whether perceived benefit and perceived sacrifice effects consumers perceived value.The results of this study will facilitate understanding of what encourages and impedes the purchase intention of consumers of online music in Australia. It will afford each player within the Digital Music Value Chain a greater understanding of how to improve the purchase intentions of online music customers in Australia.

    Related items

    Showing items related by title, author, creator and subject.

    • Travelers’ responses to online information on consumer-generated media for travel-related services
      Kusumasondjaja, Sony (2012)
      This research is aimed to investigate how travel consumers respond to online information posted in Consumer-Generated Media. It was examined the impact of consumer characteristics (risk propensity and Internet experience), ...
    • Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals
      Cheah, Isaac; Phau, Ian ; Liang, Johan (2014)
      Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents ...
    • Animosity within borders: The mediating roles of regional identification and perceived discrimination on regional media preference
      Yu-An Huang; Lin, Chad; Yen, D. (2015)
      Purpose – The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the idol’s music products legally and ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.