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    The perceived importance of cultural priority for global business operations: a study of Malaysian managers

    190685_77586_cultural_priority.pdf (197.9Kb)
    Access Status
    Open access
    Authors
    Liu, Yi
    Date
    2012
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Liu, Yi. 2012. The perceived importance of cultural priority for global business operations: a study of Malaysian managers. Research and Practice in Human Resource Mangement. 20 (1): pp. 57-65.
    Source Title
    Research and Practice in HRM
    Additional URLs
    http://rphrm.curtin.edu.au/2012/issue1/cultural_priority.html
    ISSN
    02185180
    URI
    http://hdl.handle.net/20.500.11937/47610
    Collection
    • Curtin Research Publications
    Abstract

    The importance of understanding culture is vital for establishing effective business practices in the global arena. This study explored the perceived importance of cultural priority for global business operations among 132 Malaysian managers, who were attending the executive managerial development programme at Murdoch University, Perth, Western Australia. The empirical evidence shows that managerial perceptions and behaviours are affected by the cultural priority, but there is a transition towards a crossvergence management practice. These results are discussed in terms of the convergence – divergence – crossvergence debate against a backdrop of substantial transformation of the external environment of globalisation and advanced information technologies that are fast changing the traditional and contemporary business practices.

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