Risky business: perceived risk, trust and the use of e-banking
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Authors
Wong, David
Loh, Hwee Kuen Claire
Turner, Bradley
Bak, Randall
Yap, K.
Date
2009Type
Conference Paper
Metadata
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Wong, D. and Loh, H.K.C. and Turner, B. and Bak, R. and Yap, K. 2009. Risky business: perceived risk, trust and the use of e-banking, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing