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dc.contributor.authorDong, Hai
dc.contributor.authorHussain, Farookh Khadeer
dc.contributor.authorChang, Elizabeth
dc.contributor.editorXuemin Lin; Yannis Manolopoulos; Divesh Srivastava; Guangyan Huang
dc.identifier.citationDong, Hai and Hussain, Farookh Khadeer and Chang, Elizabeth. 2013. UCOSAIS: A framework for user-centered online service advertising information search, in Xuemin L. and Manolopoulos, Y. and Srivastava, D. and Huang, G. (ed), Proceedings of the Web Information Systems Engineering: WISE 2013 14th International Conference (Part 1), Oct 13-15 2013, pp. 267-276. Nanjing, China.

The emergence of Internet advertising brings about an economic and efficient marketing means for small and medium enterprises in service industries. Every day, massive service advertising information is published over the Internet. Nevertheless, on the other side, service consumers find it difficult to quickly and precisely retrieve their desired services. This problem is partly caused by the ubiquitous, heterogeneous, and ambiguous nature of online service advertising information. In this paper, we propose a systematic framework – UCOSAIS – for online service advertising information search. Inspired by the philosophy of user centered design, this framework comprises an ontology-learning-based focused crawler for service information discovery and classification, a faceted semantic search component for service concept selection, and a user-click-based similarity computing component for service concept ranking adjustment.

dc.subjectservice discovery
dc.subjectservice search
dc.subjectonline service advertising information
dc.subjectuser-centered design
dc.titleUCOSAIS: A framework for user-centered online service advertising information search
dc.typeConference Paper
dcterms.source.titleWeb Information Systems Engineering - WISE 2013
dcterms.source.seriesWeb Information Systems Engineering - WISE 2013
dcterms.source.conferenceWISE 2013
dcterms.source.conference-start-dateOct 13 2013
curtin.accessStatusFulltext not available

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