Natural Capitalism: The next industrial revolution
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2011Type
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Abstract
This paper outlines different ontology and epistemologies of sustainability dimensions (strong and weak) and the concept of natural capitalism. It further analyses the current state of a volatile economy and the global call for a green recovery as a solution. In this context, strong sustainability believers think that natural capitalism can be the next industrial revolution. The principles and implementation of natural capitalism through “the natural step (TNS)” and “biomimicry” is analysed and business cases are cited in this paper. This paper can be a source of information and road map for young engineers to invent innovative green technologies and use the available green technologies more productively by following the principles of natural capitalism.
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