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    An Investigation of Illegal Downloading of Music in Western Malaysia

    Access Status
    Fulltext not available
    Authors
    Bashir, Shakeil
    Phau, Ian
    Ferguson, Graham
    Date
    2012
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Bashir, S. and Phau, I. and Ferguson, G. 2012. An Investigation of Illegal Downloading of Music in Western Malaysia, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
    Source Title
    Proceedings of the Australian and New Zealand Marketing Academy conference
    Source Conference
    Australian and New Zealand Marketing Academy Conference
    Additional URLs
    http://www.anzmac.org/conference_archive/2012/papers/499ANZMACFINAL.pdf
    ISSN
    1447-3275
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/48234
    Collection
    • Curtin Research Publications
    Abstract

    This empirical study investigates the phenomenon of illegal downloading behaviour of Malaysian individuals. 434 usable responses were used in the analysis. This paper uses the theory of planned behaviour as the theoretical framework for the study. Key constructs include attitudes towards music piracy, attitude towards lawfulness, susceptibility to interpersonal influence, facilitating conditions as antecedents towards downloading intention and ultimately downloading behaviour. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.

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