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    Analysis of non-market strategies implemented by SMEs in an emergent economy: the case of Indonesia

    Sanusi 2017.pdf (2.204Mb)
    Access Status
    Open access
    Authors
    Sanusi, Abdullah
    Date
    2016
    Supervisor
    Assoc. Prof. Fay Rola-Rubzen
    Dr Bella Butler
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/48484
    Collection
    • Curtin Theses
    Abstract

    This research set out to explore institutional changes in Indonesia and their impact on the small firm’s choice of non-market strategies. A qualitative research using grounded theory principles was applied to provide a framework and to advance the description of the cases. The research found that firms are engaged in non-market strategies to deal with uncertainty and instability surrounding the non-market environment and help the firms manage the institutional and societal environment.

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