Analysis of non-market strategies implemented by SMEs in an emergent economy: the case of Indonesia
Access Status
Open access
Authors
Date
2016Supervisor
Assoc. Prof. Fay Rola-Rubzen
Dr Bella Butler
Type
Thesis
Education Level
Ph.D.
Metadata
Show full item recordAbstract
This research set out to explore institutional changes in Indonesia and their impact on the small firm’s choice of non-market strategies. A qualitative research using grounded theory principles was applied to provide a framework and to advance the description of the cases. The research found that firms are engaged in non-market strategies to deal with uncertainty and instability surrounding the non-market environment and help the firms manage the institutional and societal environment.
Faculty
Business
School
School of Management
Collection
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