Show simple item record

dc.contributor.authorGoi, Chai
dc.date.accessioned2017-03-15T22:05:39Z
dc.date.available2017-03-15T22:05:39Z
dc.date.created2017-02-24T00:09:17Z
dc.date.issued2013
dc.identifier.citationGoi, C. 2013. Factors Influencing Customers to Visit Coffee Chains. World Review of Business Research. 3 (4): pp. 172-183.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/49517
dc.description.abstract

The main objective of this study is to examine whether product, price, place and promotion will influence customers, especially the younger generation to visit the coffee chain in Malaysia. The four Ps strategies are adjusted or mixed in an attempt to develop a marketing mix that is optimised to meet the demands of the target market, especially young generation. Furthermore, this research provides an idea to marketers to have a better understanding on consumers’ perception in terms of factors influencing them to visit coffee chain in Malaysia. Overall, 240 valid samples have been used in this study. Results of this study found that all of these factors have influenced the customers to visit the coffee chain. Based on factor analysis test, 19 variables have been selected in this research. Finally, at the 0.01 significant level, the analysis of this study realised that all factors, product, price, place and promotion were also can be considered as significant correlation.

dc.publisherZia World Press Australia
dc.relation.urihttp://www.wrbrpapers.com
dc.subjectPlace
dc.subjectProduct
dc.subjectPromotion
dc.subjectPrice
dc.titleFactors Influencing Customers to Visit Coffee Chains
dc.typeJournal Article
dcterms.source.volume3
dcterms.source.number4
dcterms.source.startPage172
dcterms.source.endPage183
dcterms.source.issn1839-1176
dcterms.source.titleWorld Review of Business Research
curtin.departmentCurtin Sarawak
curtin.accessStatusFulltext not available


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record