"Above all": The myth of 'dreams' as advertising tool

dc.contributor.author	O'Halloran, Kay
dc.contributor.author	Tan, S.
dc.contributor.author	E, M.K.L.
dc.contributor.editor	Pennock-Speck, B.
dc.contributor.editor	Saz Rubio M.
dc.date.accessioned	2017-03-15T22:06:19Z
dc.date.available	2017-03-15T22:06:19Z
dc.date.created	2017-02-24T00:09:12Z
dc.date.issued	2013
dc.identifier.citation	O'Halloran, K. and Tan, S. and E, M.K.L. 2013. "Above all": The myth of 'dreams' as advertising tool, in Pennock-Speck, B. and del Saz-Rubio, M. (ed), Multimodal analysis of television commercials, pp. 113-136. Spain: Universitat De Valencia.
dc.identifier.uri	http://hdl.handle.net/20.500.11937/49616
dc.description.abstract	Advertising helps us to make sense of things. It validates consumer commodities and a consumer life-style by associating goods with personal and social meanings and those aspirations and needs which are not fulfilled in real life. We come to think that consuming commodities will give us our identities.
dc.publisher	Universitat De Valencia
dc.title	"Above all": The myth of 'dreams' as advertising tool
dc.type	Book Chapter
dcterms.source.startPage	113
dcterms.source.endPage	136
dcterms.source.title	Multimodal analysis of television commercials
dcterms.source.isbn	978-84-370-9145-7
dcterms.source.place	Spain
dcterms.source.chapter	8
curtin.department	National University of Singapore
curtin.accessStatus	Fulltext not available