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    Tian-ren-he-yi strategy: An Eastern perspective

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    Fulltext not available
    Authors
    Peng, Mike
    Li, Y.
    Tian, L.
    Date
    2016
    Type
    Journal Article
    
    Metadata
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    Citation
    Peng, M. and Li, Y. and Tian, L. 2016. Tian-ren-he-yi strategy: An Eastern perspective. Asia Pacific Journal of Management. 33 (3): pp. 695-722.
    Source Title
    Asia Pacific Journal of Management
    DOI
    10.1007/s10490-015-9448-6
    ISSN
    0217-4561
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/50072
    Collection
    • Curtin Research Publications
    Abstract

    Research on the business-environment dilemma has traditionally focused on strategies based on isolated, either/or mindsets, such as economically-oriented and environmentally-oriented strategies. Drawing on the cultural, philosophical, and intellectual traditions of China, we sketch the contours of a new holism-based strategic mindset, which results in a tian-ren-he-yi strategy. As an Eastern perspective, tian-ren-he-yi means “nature and mankind combined as one” or “nature-human harmony.” We leverage both qualitative and quantitative investigations to first identify the underlying mechanisms connecting tian-ren-he-yi strategy and firm performance, and then to compare the performance-enhancing potential of tian-ren-he-yi strategy with the two strategies based on the isolated mindset. Our analysis shows that when managing the business-environment dilemma, tian-ren-he-yi strategy has stronger performance-enhancing potential than either economically-oriented or environmentally-oriented strategies.

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