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    Achieving legitimacy through corporate social responsibility: The case of emerging economy firms

    Access Status
    Fulltext not available
    Authors
    Zheng, Q.
    Luo, Yadong
    Maksimov, V.
    Date
    2015
    Type
    Journal Article
    
    Metadata
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    Citation
    Zheng, Q. and Luo, Y. and Maksimov, V. 2015. Achieving legitimacy through corporate social responsibility: The case of emerging economy firms. Journal of World Business. 50 (3): pp. 389-403.
    Source Title
    Journal of World Business
    DOI
    10.1016/j.jwb.2014.05.001
    ISSN
    1090-9516
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/50180
    Collection
    • Curtin Research Publications
    Abstract

    To manage stakeholder CSR pressures, firms from emerging economies can employ two legitimation strategies simultaneously - compliance and strategic adaptation. Compliance is useful in responding to explicitly expressed demands for CSR, while strategic adaptation is useful when a specific form of CSR is seen as most instrumental in drawing positive responses from a particular stakeholder group. We analyze the adoption of two extreme CSR forms - philanthropy and sustainability. In a sample of 288 firms from China, we demonstrate that firms adopt both CSR forms, but emphasize philanthropy when seeking legitimacy with outsider stakeholders and sustainability with insider stakeholders.

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