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    Drinkers' identification with varying alcohol consumption prototypes

    Access Status
    Fulltext not available
    Authors
    Pettigrew, Simone
    Jongenelis, Michelle
    Pratt, Steve
    Slevin, Terry
    Chikritzhs, Tanya
    Date
    2017
    Type
    Journal Article
    
    Metadata
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    Citation
    Pettigrew, S. and Jongenelis, M. and Pratt, S. and Slevin, T. and Chikritzhs, T. 2017. Drinkers' identification with varying alcohol consumption prototypes. Drug and Alcohol Review. 36 (4): pp. 464–467.
    Source Title
    Drug and Alcohol Review
    DOI
    10.1111/dar.12466
    ISSN
    0959-5236
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/50267
    Collection
    • Curtin Research Publications
    Abstract

    Introduction and Aims: Efforts to reduce excessive alcohol consumption need to take into account drinkers' perceptions of their risk of alcohol-related harm. The aim of the present study was to profile adult Australian drinkers according to their self-identification with various drinker prototypes to determine the extent to which these prototypes are associated with perceived and actual risk of alcohol-related harm. Design and Methods: A large web panel provider disseminated an online survey to a national sample of 2168 drinkers aged 18+years who consumed alcohol at least twice per month. Respondents reported whether they considered themselves to be a light, occasional, social, heavy or binge drinker. The nominated category was compared with perceived and actual risk of alcohol-related harm. Results: The prototype most commonly nominated by respondents was 'social drinker' (45%), and the least common was 'binge drinker' (7%). Although the heaviest drinkers in terms of actual reported consumption typically selected prototypes indicative of harmful consumption, many of those selecting prototypes indicative of moderate consumption were at risk of alcohol-related harm. Discussion and Conclusions: Many adult drinkers may be unaware of their risk of alcohol-related harm. The results suggest that there may be a need to recalibrate Australian drinkers' perceptions of high-risk drinking.

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