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    Formats, cultural security and China’s going out policy

    Access Status
    Fulltext not available
    Authors
    Keane, Michael
    Zhang, J.
    Date
    2017
    Type
    Journal Article
    
    Metadata
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    Citation
    Keane, M. and Zhang, J. 2017. Formats, cultural security and China’s going out policy. International Journal of Digital Television. 8 (1): pp. 65-80.
    Source Title
    International Journal of Digital Television
    DOI
    10.1177/0163443716663641
    School
    Department of Communication and Cultural Studies
    URI
    http://hdl.handle.net/20.500.11937/50695
    Collection
    • Curtin Research Publications
    Abstract

    This article looks at the role of format television in the People’s Republic of China. It juxtaposes two key ideas: the ‘one format policy’ and the One Child Policy. Both are government restrictions intended to kerb reproduction. Formats provide a means for the reproduction of programming ideas, that is, they are generative. When formats ‘fit’ cultural understandings they can be remarkably successful, as with family oriented formats. Yet there is something unusual about China: in comparison to many international markets, China offers a unique demographic – those people born after 1978. The article examines a formatted programme called Where Are We Going, Dad? , introduced into China from South Korea, which illustrates a subgenre known as the ‘parent-child caring’ (qinzi) format. The article shows how this genre has capitalised on the interest in the health and future well-being of the One Child in China, as well as spinning off its own formatted offspring.

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