Creating “flipping-the-classroom” cases in training in sense-making and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue
Access Status
Authors
Date
2016Type
Metadata
Show full item recordCitation
Source Title
School
Collection
Abstract
Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outcomes. This JGSMS special issue presents 11 flipping-the-classroom case studies. Most of these cases are creative writings by students. The cases include emic reports on interactions with service providers. Assigning and reading the cases may be useful for learning how to increase student joy-in-learning and deepening their skills in sensemaking and solving problems in customer–marketer interactions.
Related items
Showing items related by title, author, creator and subject.
-
Cooke, Audrey (2012)The use of Information and Communication Technology (ICT) in education has changed in many ways since computers were first installed in the classroom. Changes have reflected what ICT has been made available in the ...
-
Ogbuehi, Philip Ikechukwu (2006)This study, which was conducted among middle-school students in California, focused on the effectiveness of using innovative strategies for enhancing the classroom environment, students' attitudes, and conceptual development. ...
-
Gribble, Susan J. (2002)The purpose of this study was to identify the ways government schools in the Kimberley Education District of Western Australia attempted to engender success for their students. Schools in these communities are considered ...