Differences in perceived destination image and event satisfaction among cultural visitors: The case of the european biennial of contemporary art "manifesta 7"
MetadataShow full item record
The destination image reflects the impressions and ideas tourists have of a holiday region and strongly influences visitors' behavior. Visitors to cultural events have differing images of destinations according to their interest in seeing the event itself. Destination managers can exploit the factors that influence the destination image and customer satisfaction with a cultural event in order to successfully position the destination and improve communication. Destination image, quality of event, and customer satisfaction are highly related, and this study analyzes these factors for three differently motivated groups of visitors. An empirical investigation of visitors at 2008 Manifesta 7, the European Biennial of Contemporary Art, was conducted in order to ascertain differences among groups according to these variables. The results show that differentiation of promotion measures is needed depending on the single items that influence satisfaction with cultural event and tourist offerings. © 2013 Cognizant Comm. Corp.
Showing items related by title, author, creator and subject.
Hossain, Md Enayet (2013)This study investigates the factors that influence tourism consumers’ choice behavior towards tour destination loyalty. Loyalty behavior has generally been accredited as a most desirable area for academics and practitioners ...
Destination brand image of Western Australia's South-West Region: Perceptions of local versus international touristsQuintal, Vanessa; Phau, Ian ; Polczynski, Aleksandra (2014)This article explores whether a destination brand image exists in Western Australia’s (WA) South-West region, and whether local and international visitors hold different perceptions of it. A questionnaire using a ...
Gountas, J.; Gountas, Sandra (2015)Purpose – This paper aims to explore tourism consumer’s perceptions of cultural, emotional and behavioural differences. The subjective personal introspection (SPI) approach is used to investigate specific cultural differences ...