Part IV Italy: Case 11 Naturns/Naturno
MetadataShow full item record
The extant literature distinguishes sharply between corporate and community models of destination governance. In contrast, the case of Naturns/Naturno illustrates how a specific mixture of corporate and community approaches in governance can yield positive results. In particular, it shows how the existence of a network core characterized by integrative entrepreneurial leadership, an element that would in the first instance be associated with a corporate-driven destination, turns out to be a potential driver of a successful community-oriented destination development. In Naturns/Naturno, through its integrative entrepreneurial behavior, a hotel consortium has been influential in leading the transformation of the whole destination toward increased quality, strategic coherence, and innovativeness, while maintaining its community orientation.
Showing items related by title, author, creator and subject.
Cooperative core competencies in tourism: Combining resource-based and relational approaches in destination governancePechlaner, H.; Bachinger, M.; Volgger, Michael; Anzengruber-Fischer, E. (2014)Community-based tourist destinations can be understood as networks of tourism service providers, which need to combine their resources and competencies to generate the overall holiday experience. Building on strategic ...
Towards assessing the impact of tourism on health in developing countries : exploring Peruvian villagers' concepts of prerequisites for good community healthBauer, Irmgard (2010)Background: Tourism is one of the largest global industries, forecasting 1.6 billion international arrivals by 2020. This growth includes destinations in the developing world. This is also there where negative economic, ...
Developing Guidelines for Age-Friendly Buses: a Survey of Older Peoples' Preferences Regarding Headways, Distance to the Bus Stop and DestinationsBroome, K.; Worrall, L.; Fleming, J.; Boldy, Duncan (2011)Background: Transport providers and policy makers should be guided by research evidence when developing age-friendly transportation services. There are significant gaps in the literature regarding older peoples' preferences ...