Successful agents in destination governance: Task profiles and required skills

Raich, F.; Pechlaner, H.; Volgger, Michael

Access Status

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Authors

Raich, F.

Pechlaner, H.

Volgger, Michael

Date

2012

Type

Conference Paper

Metadata

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Citation

Raich, F. and Pechlaner, H. and Volgger, M. 2012. Successful agents in destination governance: Task profiles and required skills, XIII Workshop Organizzazione Aziendale.

Source Title

Desperately Seeking Performance in Organizations

Source Conference

XIII Workshop Organizzazione Aziendale

ISBN

9788861298712

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/51765

Collection

Curtin Research Publications

Abstract

To adapt DMOs to current challenges in destination governance, we investigated determinants of DMO success and compared these results with the actual task profiles of Alpine DMOs in a quantitative study. Thereby professionalism, networking capability, resource endowment, strategic leadership and innovation performance revealed to be required skills. By comparing these requirements with the status quo of Alpine DMOs, it becomes evident that they fall especially short of recognizing the critical role of coordination activities, innovative product development and strategic planning.