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    Teaching innovation management in tourism: Learning targets and course contents

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    Fulltext not available
    Authors
    Volgger, Michael
    Date
    2014
    Type
    Conference Paper
    
    Metadata
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    Citation
    Volgger, M. 2014. Teaching innovation management in tourism: Learning targets and course contents, International colloquium at the University of Economics (VSE).
    Source Title
    Application of modern and classical teaching methods in professional education and training for tourism: Collection of reviewed papers
    Source Conference
    International colloquium at the University of Economics (VSE)
    ISBN
    978-80-245-1990-6
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/51780
    Collection
    • Curtin Research Publications
    Abstract

    The present paper proposes an integrated understanding of innovation in tourism and presents this integrated understanding as the major building block of innovation management education. It highlights different integration dimensions, ranging from phases to actors, from competences to market trends and from management to governance as well as leadership. Furthermore, the paper suggests an implementation heuristic – the product development cycle – that may enable course participants to translate basic insights about an integrated innovation process into practical endeavours. Hence, overall, the papers promotes an interaction of theory and practice of innovation management, which is perhaps the major target of teaching innovation management in tourism.

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