The future of accommodation offers: A perspective from an established Alpine destination
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Volgger, M. and Pechlaner, H. and Lun, L. and Prukker-Losonczi, B. 2016. The future of accommodation offers: A perspective from an established Alpine destination, 26th Annual CAUTHE Conference 2016, pp. 897-906.
CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations.
26th Annual CAUTHE Conference 2016
School of Marketing
Established accommodation providers in traditional tourism destinations feel increasing pressure both internally, by new accommodation offers such as Airbnb, and externally, by providers in emerging tourist destinations. The paper presents some findings from an exploratory study on how accommodation providers in the developed, rural, and mainly leisure oriented tourism destination of South Tyrol (Italian Alps) perceive their future in terms of challenges and opportunities. Based on a mixed method design that combines quantitative data with qualitative interviews, the study explores emerging landscapes of accommodation offers from the perspective of providers.
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