Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
| dc.contributor.author | Woodside, Arch | |
| dc.contributor.author | Sood, S. | |
| dc.date.accessioned | 2017-04-28T13:57:49Z | |
| dc.date.available | 2017-04-28T13:57:49Z | |
| dc.date.created | 2017-04-28T09:06:09Z | |
| dc.date.issued | 2016 | |
| dc.identifier.citation | Woodside, A. and Sood, S. 2016. Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM). Emerald/Bingley, UK. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/52179 | |
| dc.identifier.doi | 10.1108/S1871-317320150000011001 | |
| dc.description.abstract |
This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. | |
| dc.title | Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) | |
| dc.type | Book | |
| dcterms.source.isbn | 1785602160 | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available | |
| curtin.faculty | Faculty of Business and Law |
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