Intercultural service encounters: Exploring the role of cultural attribution and intercultural competence
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2011Type
Conference Paper
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Tam, J.L. and Sharma, P. and Kim, N. 2011. Intercultural service encounters: Exploring the role of cultural attribution and intercultural competence, in Colin Campbell (ed), World Marketing Congress Reims 2011, Jul 19 2011, pp. 756-759. Reims, Champagna, France: Academy of Marketing Science and Reims Management School.
Source Title
Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT always Right? Marketing Orientations in a Dynamic Business World