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Intercultural service encounters: Exploring the role of cultural attribution and intercultural competence

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Authors
Tam, J.L.
Sharma, Piyush
Kim, N.
Date
2011
Type
Conference Paper
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Citation
Tam, J.L. and Sharma, P. and Kim, N. 2011. Intercultural service encounters: Exploring the role of cultural attribution and intercultural competence, in Colin Campbell (ed), World Marketing Congress Reims 2011, Jul 19 2011, pp. 756-759. Reims, Champagna, France: Academy of Marketing Science and Reims Management School.
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Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT always Right? Marketing Orientations in a Dynamic Business World
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