Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Contextualizing international strategy by emerging market firms: A composition-based approach

    Access Status
    Fulltext not available
    Authors
    Luo, Yadong
    Bu, J.
    Date
    2015
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Luo, Y. and Bu, J. 2015. Contextualizing international strategy by emerging market firms: A composition-based approach. Journal of World Business. 53 (3): pp. 337-355.
    Source Title
    Journal of World Business
    DOI
    10.1016/j.jwb.2017.01.007
    ISSN
    1090-9516
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/53329
    Collection
    • Curtin Research Publications
    Abstract

    We present a composition-based logic toward international expansion by emerging market firms (EMFs) - firms that use compositional investment, compositional competition, and compositional collaboration to create a unique competitive advantage in global competition. This view explains how EMFs creatively adopt a composition-based international strategy, enabling them to compensate for their weaknesses while capitalizing on their strengths during global competition where they offer a competitive price-value ratio suited to mass global customers who are cost sensitive. We also explicated the working conditions (i.e., strategic resource-seeking motivation, subsidiary autonomy delegation, and cross-border sharing system) that fortify the outcome of composition. Using survey data from 201 EMFs, our analysis supports these key arguments. A composition-based lens provides a new understanding of why and how emerging market businesses can survive in international competition for some period of time without possessing traditionally defined monopolistic advantages.

    Related items

    Showing items related by title, author, creator and subject.

    • A composition-based view of firm growth
      Luo, Yadong; Child, J. (2015)
      This article presents a composition-based view (CBV), which explicates the growth of enterprises that compete and develop without the benefit of resource advantages, core technology, or market power. The CBV emphasizes ...
    • An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets.
      Mazzarol, Timothy W. (1997)
      The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International ...
    • Automated Targeting for Conventional and Bilateral Property-based Resource Conservation Network
      Ng, K.; Foo, D.; Tan, R.; Pau, C.; Tan, Yin Ling (2009)
      Resource conservation is an effective way to reduce operation cost and to maintain business sustainability. Most previous works have been restricted to 'chemo-centric' or concentration-based systems where the characterisation ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.