Implemented strategies in business-to-business contexts
MetadataShow full item record
This chapter documents the contributions in the business-to-business (B2B) marketing-buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how things actually get done over a period of weeks, months, or years including how decision makers make sense of situations, go about processing information, make choices, interact with other decision makers, participate in specific actions, and interpret events and outcomes. Research on implemented strategies favors "direct research" (Mintzberg, 1979) that includes multiple face-to-face interviews of the same and different participants in B2B processes over the course of days, week, months, or years. Direct research is inherently inductive theory-building and casebased data driven in its theory-empirical approach. Direct research includes applying a number of possible research methods and results in a number of advances in B2B implemented-strategy-in-context theory.
Showing items related by title, author, creator and subject.
Nie, Katherine Su (2007)Numerous popular business publications and academic literature have highlighted that the Chinese cultural phenomenon of guanxi has made noticeable impacts on the economic efficiency in China’s economic transition. Despite ...
Hicks, Michael John (2012)This thesis advances the understanding of information technology (IT) governance research by considering the question “How do user stakeholders influence the planning and implementation of IT governance?” IT has become ...
Impact of downsizing, restructuring and knowledge sharing on retention of knowledge in organisations : implications for organisational effectivenessSitlington, Helen (2008)This research considers the organisational factors and processes that impact on knowledge retention and subsequent perceptions of organisational effectiveness during downsizing/restructuring events. By exploring these ...