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    Epiphany travel and assisted-subjective personal introspection

    Access Status
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    Authors
    Muller, C.
    Woodside, Arch
    Date
    2012
    Type
    Journal Article
    
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    Citation
    Muller, C. and Woodside, A. 2012. Epiphany travel and assisted-subjective personal introspection. Advances in Culture, Tourism and Hospitality Research. 6: pp. 259-273.
    Source Title
    Advances in Culture, Tourism and Hospitality Research
    DOI
    10.1108/S1871-3173(2012)0000006017
    ISBN
    9781780527420
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/53531
    Collection
    • Curtin Research Publications
    Abstract

    The study uses assisted-subjective personal introspection (ASPI) to analyze, assess, and critique a traveler's adventure as well as uncover the rationale behind why participating in a long trip with global implications was important to this traveler. Coupled with a thorough ASPI analysis, the study constructs an autoethnography: a form of autobiographical personal narrative that explores a traveler's experience of life. To equip the traveler with the necessary skills and tools to perform this analysis, the study includes research using ASPI and autoethnography. Finally, participating in Harvard University's "Implicit Association Test" (IAT) provides an external analysis and better understanding of own conscious- unconscious divergences. Using causal mapping, the study delineates a 14-week trip into weekly increments identifying positive and negative relationships while assessing the strengths of those relationships. The goal of this exercise is twofold: (1) to increase understanding of the human condition and (2) how that understanding can influence international marketing.

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