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    The Effects of Situational and Personal Characteristics on Consumer Complaint Behavior in Restaurant Services

    Access Status
    Fulltext not available
    Authors
    Kim, Jong
    Chen, J.
    Date
    2010
    Type
    Journal Article
    
    Metadata
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    Citation
    Kim, J. and Chen, J. 2010. The Effects of Situational and Personal Characteristics on Consumer Complaint Behavior in Restaurant Services. Journal of Travel & Tourism Marketing. 27 (1): pp. 96-112.
    Source Title
    Journal of Travel & Tourism Marketing
    DOI
    10.1080/10548400903539773
    ISSN
    1054-8408
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/5356
    Collection
    • Curtin Research Publications
    Abstract

    This study developed and tested a model to investigate the effects of situational and individual differences on consumers' propensity to complain in a restaurant setting. A structural equation modeling analysis revealed that convenience of complaining and expectation of resultant benefits, consumers' attitude toward complaining, consumer involvement with a dining experience (e.g., dining on a special occasion and expensive food), and perceived self-importance, are factors associated with the likelihood of engaging in complaining behavior. Theoretical and managerial implications of the results of the study are discussed in detail.

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