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Case study research in business-to-business contexts: Theory and methods

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Authors
Woodside, Arch
Baxter, R.
Date
2012
Type
Book Chapter

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Woodside, A. and Baxter, R. 2012. Case study research in business-to-business contexts: Theory and methods. In Handbook of Business-to-Business Marketing, 680-698.
Source Title
Handbook of Business-to-Business Marketing
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School of Marketing
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