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Marketing and reputation considerations when choosing an institution of higher education: the case of South Africa versus Singapore

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Authors
De Jager, J.
Soontiens, Werner
Date
2009
Type
Conference Paper

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De Jager, J. and Soontiens, W. 2009. Marketing and reputation considerations when choosing an institution of higher education: the case of South Africa versus Singapore, in C. Jayachandran, Ram Subramanian, and Jan Rudy (ed), The 11th International Conference of the Society for Global Business and Economic Development (SGBED): Striving for Competitive Advantage and Sustainability: New Challenges of Globalization, May 27 2009, pp. 2029-2037. Bratislava, Slovak Republic: Montclair State University and Comenius University in Bratislava.
Source Title
Proceedings of the 11th international conference of the Society for Global Business and Economic Development (SGBED): striving for competitive advantage and sustainability: new challenges of globalization
Source Conference
The 11th International Conference of the Society for Global Business and Economic Development (SGBED): Striving for Competitive Advantage and Sustainability: New Challenges of Globalization
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School of Management
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